WE ARE HIRING
Title: Remote Public Relations / Media Outreach Assistant for Beach Town Pops (LA experiential freeze pop brand)
About us:
Beach Town Pops is a Los Angeles-based experiential freeze pop catering brand that brings nostalgia-forward flavor activations to brand events and high-touch pop-ups. Our founder, Ashley, is on a journey to amplify her personal brand and entrepreneurial story—pivoting her career into thought leadership in experiential marketing and lifestyle branding. See what we’re stirring up at beachtownpops.com.
Role:
We’re looking for a remote Full Time Public Relations / Media Outreach Specialist (Philippines or elsewhere welcome) with real PR experience only—no general VAs unless their background is strictly in earned media. Your focus will be: crafting and pitching press outreach, building targeted media lists (food, lifestyle, experiential marketing, LA & national), and helping secure coverage for seasonal activations, collaborations, and brand moments.
Key responsibilities:
Write and distribute concise, compelling press releases and media pitches.
Build and maintain a media contact list tailored to lifestyle/F&B/brand activation coverage.
Conduct personalized outreach to journalists, bloggers, and relevant outlets.
Follow up, track responses, and summarize progress in a simple report.
Propose angles or hooks to increase pickup and relevance.
Must-have qualifications:
Demonstrable public relations experience (earned media placements, sample outreach, campaign summaries).
Strong written communication—must provide:
One past example of a placement or outreach win.
A mini writing sample: draft a brief pitch (2–3 paragraphs) for a “summer pop-up freeze pop activation in LA” promoting Beach Town Pops.
Comfortable doing outreach via email and managing the cadence (cold and warm).
Use of ChatGBT is required.
Proactive: suggests new story angles, doesn’t wait to be told next step.
Trial task (paid):
Create and execute a mini PR outreach:
Build a list of 8 relevant LA/lifestyle outlets.
Draft a press pitch for a summer pop-up.
Send outreach and deliver a one-page summary of responses or next steps.
Goal: Secure at least one meaningful conversation or follow-up interest.
Compensation:
Paid trial
If a fit: ongoing part-time retainer or hourly with clear KPIs.
To apply:
Click button below
A brief summary of PR experience.
Link or description of one earned media placement.
The mini writing sample described above (pitch for founder story on CNN Make It).
Your proposed rate for the trial task.
Bonus if you’ve worked with: lifestyle/F&B brands, experiential activations, or small businesses scaling media visibility.