Custom Branding Specs — Beach Town Pops
Custom Branding Specs
Production Guidelines

Custom Branding Specs

Dimensions and file requirements for every branded surface we produce — carts, wrappers, menu boards, and sticks. All artwork is printed to scale, so please build files to the exact measurements below.

Cart Panels

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Since all artwork is produced to scale, we do not offer a downloadable template — please build your file to the exact panel dimensions below.

Front Panel
46.25" wide × 26.5" tall
Side Panels
24" wide × 26.5" tall Optional — left white if not ordered.
Format
High-quality PDF, to scale Printed on foam board.
46.25" 26.5"
Front Panel
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Our carts are built from wood with 90° angles, not curved surfaces — so we don't apply vinyl wraps directly to them. Every branded cart in our deck is created using custom foam board panels, which achieve the same clean, seamless look as a wrap while suiting the cart's construction more precisely. Pops are kept frozen with dry ice throughout service.

Sticker Labels for Wrappers

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Two label shapes for pops on sticks, plus dedicated sizing for boozy tubes and sleeves.

2.5" 3"
Non-Boozy — Rectangle
3" diameter
Non-Boozy — Circle (NYC only)
Pops on Sticks
2.5" wide × 3" tall Recommended format.
Alt. Format
3" circle NYC only.
Boozy — Fat Tubes
6" × 1.75"
Boozy — Skinny Tubes
7.5" tall × 1 3/8" wide
Format
High-quality PDF, to scale

Sticks

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Format
PDF or JPEG We will scale artwork to fit.

Drop-Offs

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Reference sizing for clients managing their own cold storage and transport.

Pop Box
9" × 8" × 6" — holds 38–40 pops
Cooler Bag
23" × 13" × 15" — fits 5 boxes (190–200 pops)
Beach Town Pops Branding Specs — 2026