Beach Town Pops · Production Brief
Video & Content Checklist
Goal: Capture enough high-quality, high-energy footage to generate 20+ Instagram Reels for weeks of content.
Technical Setup
Camera Settings
Creative Benchmark
Inspiration & Tone
Review Instagram @beachtownpops prior to shooting. Look for the Paige and Tory Burch reel styles, as well as this reference reel.
Mandatory Directive
Constructed Content, Not Documentary
Do not passively record what occurs. Create the shots. Pause active service momentarily if necessary to orchestrate a moment.
Directing Prompts to Use Onsite:
- “Can I get a quick shot of you grabbing a popsicle?”
- “Can you take one more bite?”
- “Can you hold the pop toward the camera?”
⛔ CRITICAL RULE: Absolutely no children in any video or photo footage. Beach Town Pops is an adult-focused luxury brand.
Movement & Pace
Filming Mechanics
Maintain an energetic, confident rhythm. Walk rapidly. Almost every clip should feature active camera motion: push-ins, pull-outs, pans, tracking shots, and 360° orbits. Keep individual clip durations between 3 to 8 seconds.
Required Shot Inventory (25+ Video Clips)
Video Shot List
1. NYC Establishing Shots (5)
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NYC skyline
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Yellow taxis in motion
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Outside storefront (from across street zooming in OR sidewalk pan across marquee/logo)
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Street signs zoom in
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Recognizable NYC architecture
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Video of store or event from across the street
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Fast video opening door and going straight to popsicle cart.
2. Cart & Branding (5)
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Walk toward cart while quickly zooming in
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Branded pops displayed on countertop
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Pops + brand logo marquee/sign together
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Close-up pan across menu board
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360° Orbit around full cart
3. Product Beauty Shots (5)
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Macro shot of a popsicle detail
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Individual pop (out of wrapper)
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Multiple flavors grouped (out of wrapper)
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Close-up of branded stick inside fruit
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Slow push-in toward featured pop
4. Event Atmosphere (5)
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Slow pan across clothing racks (if at clothing store)
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Zoom of client logo or signage, inside and outside
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Other vendors, catering food, food trucks, DJs, etc.
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Guests browsing clothing
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Details of folded apparel/mannequins
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Wide shot of cart within store space
5. Lifestyle / B-Roll (5)
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People in line / crowded around cart (orchestrated if needed)
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Fashion-forward guests waving with pops
Special Operator Shots
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Filmed from behind cart serving pops
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Holding pop from chest toward camera
Still Photography
High-Res Photos (5)
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Different pop flavors (out of wrapper, macro/portrait)
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Full branded cart setup
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Guest holding pop
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Branding / logo detail
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Lifestyle shot with NYC background
Package Requirements
Final Deliverables Checklist